  *, *::before, *::after { box-sizing: border-box; margin: 0; padding: 0; }

  :root {
    /* Brand */
    --bg: #0a0a0b;
    --bg2: #111113;
    --bg3: #18181c;
    --border: rgba(255,255,255,0.08);
    --border2: rgba(255,255,255,0.14);
    --text: #f0efe8;
    --muted: #8f8e8a;
    --accent: #d4a847;
    --accent-hover: #e0b54f;
    --accent-soft: rgba(212,168,71,0.1);
    --white: #ffffff;

    /* Type */
    --font-display: 'Bricolage Grotesque', -apple-system, BlinkMacSystemFont, 'Segoe UI', Helvetica, Arial, sans-serif;
    --font-body: -apple-system, BlinkMacSystemFont, 'Segoe UI', Helvetica, Arial, sans-serif;

    /* Layout */
    --gutter: clamp(20px, 5vw, 48px);
    --max: 1120px;
    --section: clamp(88px, 12vw, 152px);
  }

  html { scroll-behavior: smooth; scroll-padding-top: 80px; }

  body {
    background: var(--bg);
    color: var(--text);
    font-family: var(--font-body);
    font-size: 17px;
    line-height: 1.6;
    -webkit-font-smoothing: antialiased;
  }

  a { color: inherit; text-decoration: none; }
  img { display: block; max-width: 100%; }

  :focus-visible {
    outline: 2px solid var(--accent);
    outline-offset: 3px;
    border-radius: 4px;
  }

  .skip {
    position: absolute;
    left: 16px; top: -60px;
    background: var(--accent);
    color: var(--bg);
    padding: 10px 16px;
    border-radius: 6px;
    font-weight: 600;
    z-index: 200;
  }
  .skip:focus { top: 12px; }

  .wrap {
    max-width: var(--max);
    margin: 0 auto;
    padding: 0 var(--gutter);
  }

  .dot { color: var(--accent); }

  h1, h2, h3 { text-wrap: balance; }

  /* NAV */
  .nav {
    position: fixed;
    inset: 0 0 auto 0;
    z-index: 100;
    background: rgba(10,10,11,0.85);
    backdrop-filter: blur(12px);
    -webkit-backdrop-filter: blur(12px);
    border-bottom: 1px solid var(--border);
  }

  .nav .wrap {
    height: 64px;
    display: flex;
    align-items: center;
    justify-content: space-between;
    gap: 1.5rem;
  }

  .logo { display: inline-flex; align-items: center; }
  .logo img { height: 22px; width: auto; }

  .nav-right {
    display: flex;
    align-items: center;
    gap: 2rem;
  }

  .nav-links {
    display: flex;
    gap: 2rem;
    list-style: none;
    font-size: 15px;
  }

  .nav-links a {
    color: var(--muted);
    transition: color 0.2s;
  }
  .nav-links a:hover { color: var(--text); }

  .nav-cta {
    font-size: 14px;
    font-weight: 500;
    padding: 9px 18px;
    border: 1px solid var(--accent);
    border-radius: 999px;
    color: var(--accent);
    transition: background 0.2s, color 0.2s;
  }
  .nav-cta:hover { background: var(--accent); color: var(--bg); }

  @media (max-width: 640px) {
    .nav-links { display: none; }
    .nav .logo img { height: 18px; }
  }

  /* HERO */
  .hero {
    padding: calc(64px + clamp(72px, 14vw, 168px)) 0 clamp(64px, 9vw, 112px);
  }

  .hero h1 {
    font-family: var(--font-display);
    font-weight: 600;
    font-size: clamp(46px, 9vw, 116px);
    line-height: 0.96;
    letter-spacing: -0.045em;
    color: var(--white);
    max-width: 11ch;
  }

  .hero-dot {
    display: inline-block;
    color: var(--accent);
  }

  .hero-foot {
    margin-top: clamp(40px, 6vw, 64px);
    display: grid;
    grid-template-columns: minmax(0, 34rem) auto;
    justify-content: space-between;
    align-items: end;
    gap: 2rem 3rem;
  }

  .hero-foot p {
    font-size: clamp(17px, 1.6vw, 19px);
    color: var(--muted);
    line-height: 1.65;
  }

  .hero-foot p strong { color: var(--text); font-weight: 500; }

  .actions {
    display: flex;
    gap: 12px;
    flex-wrap: wrap;
  }

  @media (max-width: 820px) {
    .hero-foot { grid-template-columns: 1fr; }
  }

  .btn {
    display: inline-flex;
    align-items: center;
    justify-content: center;
    min-height: 48px;
    padding: 0 26px;
    border-radius: 999px;
    font-size: 15px;
    font-weight: 600;
    font-family: inherit;
    cursor: pointer;
    transition: background 0.2s, border-color 0.2s, color 0.2s;
    white-space: nowrap;
  }

  .btn-primary {
    background: var(--accent);
    color: var(--bg);
    border: 1px solid var(--accent);
  }
  .btn-primary:hover { background: var(--accent-hover); border-color: var(--accent-hover); }

  .btn-ghost {
    border: 1px solid var(--border2);
    color: var(--text);
    font-weight: 500;
  }
  .btn-ghost:hover { border-color: var(--accent); color: var(--accent); }

  /* OUTLETS */
  .outlets {
    border-top: 1px solid var(--border);
    border-bottom: 1px solid var(--border);
    padding: 28px 0;
  }

  .outlets .wrap {
    display: flex;
    align-items: baseline;
    gap: 1rem 2.5rem;
    flex-wrap: wrap;
  }

  .outlets-intro {
    font-size: 14px;
    color: var(--muted);
    flex: 0 0 auto;
  }

  .outlet-list {
    list-style: none;
    display: flex;
    flex-wrap: wrap;
    gap: 0.5rem 2rem;
  }

  .outlet-list li {
    font-family: var(--font-display);
    font-size: 17px;
    font-weight: 600;
    letter-spacing: -0.01em;
    color: #b9b8b2;
    white-space: nowrap;
  }

  /* SECTION HEADINGS */
  .section { padding: var(--section) 0; }

  .section-head {
    display: grid;
    grid-template-columns: minmax(0, 1fr) minmax(0, 26rem);
    gap: 1.5rem 3rem;
    align-items: end;
    margin-bottom: clamp(40px, 6vw, 72px);
  }

  @media (max-width: 820px) {
    .section-head { grid-template-columns: 1fr; }
  }

  h2 {
    font-family: var(--font-display);
    font-weight: 600;
    font-size: clamp(34px, 5vw, 60px);
    line-height: 1.02;
    letter-spacing: -0.035em;
    color: var(--white);
  }

  .section-head p {
    color: var(--muted);
    font-size: 17px;
  }

  /* SERVICES */
  .services {
    list-style: none;
    display: grid;
    grid-template-columns: repeat(3, minmax(0, 1fr));
    gap: 16px;
  }

  @media (max-width: 1000px) {
    .services { grid-template-columns: repeat(2, minmax(0, 1fr)); }
  }

  @media (max-width: 640px) {
    .services { grid-template-columns: 1fr; }
  }

  .service {
    background: var(--bg2);
    border: 1px solid var(--border);
    border-radius: 20px;
    padding: 28px;
  }

  .service-icon {
    width: 48px;
    height: 48px;
    border-radius: 14px;
    background: var(--accent-soft);
    color: var(--accent);
    display: grid;
    place-items: center;
    margin-bottom: 28px;
  }

  .service-icon svg { width: 24px; height: 24px; }

  .service h3 {
    font-family: var(--font-display);
    font-weight: 600;
    font-size: clamp(22px, 2.2vw, 26px);
    line-height: 1.1;
    letter-spacing: -0.025em;
    color: var(--white);
    margin-bottom: 10px;
  }

  .service p {
    color: var(--muted);
    font-size: 15.5px;
    line-height: 1.6;
  }

  /* Featured GEO tile */
  .service--feature {
    grid-column: 1 / -1;
    background: var(--accent);
    border-color: var(--accent);
    border-radius: 28px;
    padding: clamp(28px, 4.5vw, 56px);
    display: grid;
    grid-template-columns: minmax(0, 1.1fr) minmax(0, 1fr);
    gap: 40px 56px;
    align-items: center;
  }

  @media (max-width: 820px) {
    .service--feature { grid-template-columns: 1fr; }
  }

  .feature-tag {
    display: inline-block;
    font-size: 13px;
    font-weight: 600;
    color: var(--accent);
    background: var(--bg);
    padding: 5px 12px;
    border-radius: 999px;
    margin-bottom: 20px;
  }

  .service--feature h3 {
    font-size: clamp(32px, 4.2vw, 52px);
    line-height: 1;
    letter-spacing: -0.04em;
    color: var(--bg);
    margin-bottom: 18px;
  }

  .service--feature h3 .dot { color: var(--white); }

  .service--feature p {
    color: #2a2410;
    font-size: 17px;
    max-width: 30rem;
  }

  .service--feature p + p { margin-top: 12px; }

  /* Mock AI answer */
  .ai-card {
    background: var(--bg);
    border-radius: 20px;
    padding: 22px;
    box-shadow: 0 24px 48px -24px rgba(40,28,0,0.55);
    font-size: 15px;
  }

  .ai-q {
    margin-left: auto;
    width: fit-content;
    max-width: 85%;
    background: var(--bg3);
    color: var(--text);
    padding: 10px 14px;
    border-radius: 16px 16px 4px 16px;
    margin-bottom: 18px;
  }

  .ai-a {
    display: grid;
    grid-template-columns: 28px 1fr;
    gap: 12px;
    color: var(--muted);
  }

  .ai-avatar {
    width: 28px;
    height: 28px;
    border-radius: 50%;
    background: var(--bg3);
    color: var(--accent);
    display: grid;
    place-items: center;
  }

  .ai-avatar svg { width: 15px; height: 15px; }

  .ai-list {
    list-style: none;
    margin-top: 12px;
    display: grid;
    gap: 10px;
  }

  .ai-list li {
    display: flex;
    align-items: center;
    gap: 10px;
  }

  .ai-list .n { color: var(--muted); font-size: 13px; width: 12px; }

  .ai-brand {
    display: inline-flex;
    align-items: center;
    gap: 7px;
    color: var(--white);
    font-weight: 600;
    background: var(--accent-soft);
    border: 1px solid rgba(212,168,71,0.45);
    padding: 3px 10px 3px 8px;
    border-radius: 8px;
  }

  .ai-brand::before {
    content: '';
    width: 7px;
    height: 7px;
    border-radius: 50%;
    background: var(--accent);
  }

  .ai-bar {
    height: 9px;
    border-radius: 5px;
    background: var(--bg3);
  }

  /* HOW WE WORK */
  .approach { background: var(--bg2); border-top: 1px solid var(--border); border-bottom: 1px solid var(--border); }

  .steps {
    list-style: none;
    display: grid;
    grid-template-columns: repeat(3, minmax(0, 1fr));
    gap: 40px;
    position: relative;
  }

  .steps::before {
    content: '';
    position: absolute;
    top: 11px;
    left: 12px;
    right: 0;
    height: 2px;
    background: linear-gradient(90deg, var(--accent) 0%, var(--accent) 60%, rgba(212,168,71,0.12) 100%);
  }

  .step {
    position: relative;
    padding-top: 56px;
  }

  .step::before {
    content: '';
    position: absolute;
    top: 0;
    left: 0;
    width: 24px;
    height: 24px;
    border-radius: 50%;
    background: var(--accent);
    box-shadow: 0 0 0 8px var(--bg2);
  }

  .step h3 {
    font-family: var(--font-display);
    font-weight: 600;
    font-size: clamp(44px, 5.5vw, 72px);
    line-height: 0.95;
    letter-spacing: -0.045em;
    color: var(--white);
    margin-bottom: 16px;
  }

  .step p {
    color: var(--muted);
    font-size: 16px;
    max-width: 20rem;
  }

  @media (max-width: 820px) {
    .steps { grid-template-columns: 1fr; gap: 48px; }
    .steps::before {
      top: 12px; bottom: 12px; left: 11px; right: auto;
      width: 2px; height: auto;
      background: linear-gradient(180deg, var(--accent) 0%, var(--accent) 60%, rgba(212,168,71,0.12) 100%);
    }
    .step { padding-top: 0; padding-left: 56px; }
  }

  .approach-note {
    margin-top: clamp(48px, 7vw, 80px);
    padding-top: 28px;
    border-top: 1px solid var(--border);
    color: var(--muted);
    font-size: 16px;
  }

  .approach-note strong { color: var(--text); font-weight: 500; }

  /* CONTACT */
  .contact-grid {
    display: grid;
    grid-template-columns: minmax(0, 1fr) minmax(0, 1.15fr);
    gap: 3rem 5rem;
    align-items: start;
  }

  @media (max-width: 860px) {
    .contact-grid { grid-template-columns: 1fr; }
  }

  .contact-copy h2 { margin-bottom: 1.25rem; }

  .contact-copy p {
    color: var(--muted);
    max-width: 26rem;
  }

  .contact-copy p + p { margin-top: 1rem; }

  .form-card {
    background: var(--bg2);
    border: 1px solid var(--border);
    border-radius: 20px;
    padding: clamp(24px, 4vw, 40px);
  }

  .form-row {
    display: grid;
    grid-template-columns: 1fr 1fr;
    gap: 0 1rem;
  }

  @media (max-width: 520px) {
    .form-row { grid-template-columns: 1fr; }
  }

  .field { margin-bottom: 1.25rem; }

  label {
    display: block;
    font-size: 14px;
    font-weight: 500;
    color: var(--text);
    margin-bottom: 8px;
  }

  label .req { color: var(--accent); margin-left: 2px; }
  label .opt { color: var(--muted); font-weight: 400; }

  input, textarea, select {
    width: 100%;
    min-height: 48px;
    background: var(--bg);
    border: 1px solid var(--border2);
    border-radius: 10px;
    color: var(--text);
    font-size: 16px;
    font-family: inherit;
    padding: 12px 14px;
    transition: border-color 0.2s;
    appearance: none;
    -webkit-appearance: none;
  }

  select {
    background-image: url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' width='12' height='8' viewBox='0 0 12 8' fill='none'%3E%3Cpath d='M1 1.5l5 5 5-5' stroke='%238f8e8a' stroke-width='1.5' stroke-linecap='round' stroke-linejoin='round'/%3E%3C/svg%3E");
    background-repeat: no-repeat;
    background-position: right 14px center;
    padding-right: 40px;
    cursor: pointer;
  }

  input::placeholder, textarea::placeholder { color: var(--muted); opacity: 0.7; }

  input:focus, textarea:focus, select:focus {
    outline: none;
    border-color: var(--accent);
    box-shadow: 0 0 0 3px rgba(212,168,71,0.18);
  }

  textarea { resize: vertical; min-height: 128px; line-height: 1.5; }

  .form-submit { width: 100%; margin-top: 0.25rem; }
  .form-submit:disabled { opacity: 0.6; cursor: progress; }

  .form-error {
    display: none;
    margin-top: 12px;
    font-size: 14px;
    color: #f2a38a;
  }

  .form-success {
    display: none;
    padding: 2rem 0.5rem;
  }

  .form-success h3 {
    font-family: var(--font-display);
    font-size: 28px;
    font-weight: 600;
    letter-spacing: -0.02em;
    color: var(--white);
    margin-bottom: 0.5rem;
  }

  .form-success p { color: var(--muted); }

  /* FOOTER */
  footer {
    border-top: 1px solid var(--border);
    padding: 32px 0;
  }

  footer .wrap {
    display: flex;
    justify-content: space-between;
    align-items: center;
    flex-wrap: wrap;
    gap: 1rem;
  }

  footer .logo img { height: 20px; }

  .footer-meta {
    font-size: 14px;
    color: var(--muted);
  }

  /* LOAD MOMENT - the dot lands */
  @media (prefers-reduced-motion: no-preference) {
    .hero h1 { animation: rise 0.9s cubic-bezier(0.2, 0.7, 0.2, 1) both; }
    .hero-dot { animation: land 0.7s cubic-bezier(0.3, 1.5, 0.5, 1) 0.75s both; }
    .hero-foot { animation: fade 0.8s ease-out 0.5s both; }
  }

  @keyframes rise {
    from { opacity: 0; transform: translateY(24px); }
    to   { opacity: 1; transform: none; }
  }

  @keyframes land {
    from { opacity: 0; transform: translateY(-0.6em) scale(0.4); }
    to   { opacity: 1; transform: none; }
  }

  @keyframes fade {
    from { opacity: 0; }
    to   { opacity: 1; }
  }

  @media (prefers-reduced-motion: reduce) {
    html { scroll-behavior: auto; }
  }

  /* SUBMIT PAGE */
  .page-head {
    padding: calc(64px + clamp(56px, 10vw, 112px)) 0 clamp(32px, 5vw, 48px);
  }

  .page-head h1 {
    font-family: var(--font-display);
    font-weight: 600;
    font-size: clamp(40px, 7vw, 76px);
    line-height: 0.98;
    letter-spacing: -0.04em;
    color: var(--white);
    margin-bottom: 24px;
  }

  .lede {
    font-size: clamp(17px, 1.6vw, 19px);
    color: var(--muted);
    line-height: 1.65;
    max-width: 36rem;
  }

  .prep { padding-bottom: clamp(40px, 6vw, 64px); }

  .prep h2 {
    font-size: clamp(26px, 3vw, 34px);
    margin-bottom: 24px;
  }

  .prep-list {
    list-style: none;
    display: grid;
    gap: 14px;
    max-width: 46rem;
  }

  .prep-list li {
    position: relative;
    padding-left: 26px;
    color: var(--muted);
    font-size: 16.5px;
    line-height: 1.6;
  }

  .prep-list li::before {
    content: '';
    position: absolute;
    left: 0;
    top: 11px;
    width: 8px;
    height: 8px;
    border-radius: 50%;
    background: var(--accent);
  }

  .callout {
    margin-top: 32px;
    max-width: 46rem;
    background: var(--bg2);
    border-left: 3px solid var(--accent);
    border-radius: 0 14px 14px 0;
    padding: 20px clamp(20px, 3vw, 28px);
    color: var(--muted);
    font-size: 16px;
    line-height: 1.65;
  }

  .form-section { padding-bottom: var(--section); }

  .form-panel {
    background: #f8f7f3;
    border-radius: 24px;
    padding: clamp(14px, 3vw, 28px);
    max-width: 760px;
    margin: 0 auto;
  }

  .form-panel iframe {
    display: block;
    width: 100%;
    border: 0;
    border-radius: 12px;
    min-height: 800px;
  }
