Guides

Guides to SEO and AI search

Straight answers to the questions people ask before they hire an SEO agency, from what it costs to how AI tools choose who to recommend.

Typical monthly and one-off prices for SEO in the UK and the US, what pushes the price up or down, and how to tell if you're paying for real work.

What should happen in month one, months two to six and beyond, and what your monthly report should show.

What generative engine optimisation is, how it differs from SEO, where the two overlap, and what to do about it.

How ChatGPT chooses which businesses to name, and the practical steps that make yours more likely to be one of them.

How Google chooses the sources it cites in AI Overviews, what they do to your clicks, and how to become one of those sources.

What Google's rules say about paying for links, what can go wrong, and how to earn links that last.

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