Generative engine optimisation (GEO)
GEO is the work of getting your business named, described accurately and recommended in answers from ChatGPT, Gemini, Perplexity, Claude and Google's AI tools.
Where you stand in AI answers
AI tools answer a question with a short summary and a handful of names. They pick those names from what they can find and trust about you: your own pages, what other sites say, reviews, listings and structured data.
We start by asking the questions your customers ask, in every major tool, and recording who gets named. It shows exactly where you're missing and why.
Example tracker
Who's the best accountant for a small charity in Bristol?
- ChatGPTNot mentionedNames three competitors, cites a local directory
- GeminiMentionedMentions you, recommends someone else
- PerplexityNot mentionedCites two comparison articles
- ClaudeMentionedMentions you, with an old address
- AI OverviewsRecommendedRecommends you, quoting your fees page
Checked every month across an agreed set of questions.
What AI answers are built from
AI tools don't invent their sources. They search the web and favour businesses that are described clearly and consistently in all of these places. GEO works on each one.
- Your websitePages that state what you do, for whom, where and at what price
- ReviewsRecent, genuine reviews on Google and trusted sites
- ListingsThe same name, address and services everywhere
- News coverageArticles on sites the tools already trust
- Structured dataMachine-readable facts about your business
- Comparison articlesThe 'best of' pages AI tools love to cite
When someone asks an AI tool who to use, there's no second page of results. You're in the answer or you're not.
How GEO runs in your plan
AI search is checked first and reported first, every month.
- Month 1
The baseline
We ask ChatGPT, Gemini, Perplexity, Claude and AI Overviews the questions your customers ask, record who's named and which sources are cited, and agree the questions we'll track.
- Months 2-3
Fix the facts
Consistent business details across your site, Google profile and listings, structured data, and key pages rewritten so the answer sits in the first few lines.
- Months 4-6
Build the sources
New pages for questions nobody answers well, news releases and coverage on relevant sites, and reviews on the platforms that get quoted.
- Every month
Check and report
The same questions, asked again across every tool, with mentions, recommendations and cited sources compared with last month.
In practice
What it looks like for an accountancy firm
Say a firm wants to be recommended when people ask for an accountant for small charities in their city. If the tools cite a local directory and two comparison articles, we:
- Make sure the firm is listed accurately in that directory
- Give the comparison sites useful, up-to-date information
- Publish a clear page about charity accounts, with fees and who it's for
- Track that question, and similar ones, every month
What we report on
- Mentions across your questions
- Times you're the recommended choice
- Sources the tools cite
- Accuracy of facts about you
- Enquiries from AI tools
In your planIncluded in every plan. Foundation tracks 10 questions a month, Growth 30 and Authority 75.
Compare plansQuestions
Is GEO different from SEO?
They overlap a lot. SEO gets your pages ranking in search results. GEO makes sure AI tools understand your business and choose to mention it. We do both in every plan, because AI tools rely on the same pages and signals search engines use.
Can you guarantee ChatGPT will recommend us?
No. Nobody outside the AI companies controls their answers. We work on what they draw from, and report every month on how often you're mentioned.
How do you measure GEO?
We agree a set of questions your customers ask, check them across the main AI tools every month, and report how often you're mentioned or recommended, and by which tools.
Which AI tools do you track?
ChatGPT, Gemini, Perplexity, Claude, Google's AI Overviews and AI Mode, and Microsoft Copilot where it matters for your market.
How long does GEO take?
Fixing wrong or missing facts can change answers within weeks. Earning the coverage and reviews that make AI tools recommend you usually takes three to six months.
Is GEO only for big brands?
No. Local and specialist businesses often do well, because AI tools look for the clearest, best-supported answer to a specific question, not the biggest name.
Get this as part of a plan
Fixed monthly prices, named deliverables and a report every month.