Digital PR
Coverage and mentions on news and media sites, the sources search engines and AI tools trust when they decide who to show.
One story, many places
Search engines and AI tools trust what other people say about you more than what you say about yourself. A good story spreads from one release to hundreds of sites, then into the sources AI tools quote.
We plan coverage around what you want to be known for, so each piece supports your search work.
- 500+ news sitesThrough our news release distribution
- Trade pressPitched to the publications your buyers read
- Links and mentionsOn relevant sites, earned through outreach
- AI citationsSources that ChatGPT and Google's AI start to quote
The life of a news release
From the first idea to the coverage report.
- Day 0
The angle
We find what's new and useful in your news, and agree the angle with you.
- Day 1-2
Written and approved
We write the release to editorial standards and you approve the final version.
- Day 2-3
Distributed
It goes out to 500+ news and media sites and appears in Google News and Bing News.
- Day 7
Syndicated
Republishing across the network is complete.
- Month 1
Reported
You get a list of where it appeared, and we check whether AI tools cite it.
What makes a good story
You don't need big news. You need something new and useful to your audience.
A launch
A new product, service, location or feature.
Data you hold
Numbers from your work that nobody else has.
A clear view
Your expert take on a change in your industry.
A local angle
Why your news matters to a particular place.
In practice
What it looks like for a software company
Say a company launches a new feature. We'd:
- Write a news release about what it means for customers
- Distribute it to 500+ news and media sites
- Pitch a version to two or three trade publications its buyers read
- Offer the founder as an expert for related stories
- Check which of those sources AI tools start to cite
What we report on
- Where coverage appeared
- Links and mentions earned
- Searches for your brand
- AI tools citing your coverage
- Visits and enquiries from coverage
In your planA news release each quarter on Growth and each month on Authority. One-off campaigns on request.
Compare plansQuestions
Can you guarantee where coverage appears?
No. Independent sites choose what they publish. We report everywhere it appears.
What makes a good story?
Something new and useful to your audience: a launch, data you hold, a clear view on a change in your industry, or a local angle. We help you find one even when it doesn't feel obvious.
Can you get us into national newspapers?
Sometimes, with the right story, but we can't promise it. Releases appear on hundreds of news sites, and outreach targets the publications your customers actually read.
Is a news release the same as digital PR?
A release is one part of it. Releases get your story onto hundreds of news sites quickly. Digital PR also includes outreach to journalists and relevant sites, which takes longer but can earn stronger coverage and links.
Get this as part of a plan
Fixed monthly prices, named deliverables and a report every month.