SEO for software and SaaS companies

Software buyers compare options, read reviews and now ask AI tools for a shortlist.

What your buyers search for

And, more and more, what they ask ChatGPT, Gemini and Google's AI Mode.

  • best CRM for small business
  • help desk software pricing
  • alternatives to your competitor
  • your product vs your competitor

What we focus on

  • Comparison and alternatives pages
  • Feature and integration pages
  • Mentions on review and comparison sites
  • Help pages and documentation that rank

We've worked with software brands for years, including search content that brought one subscription product more than £219,000 in tracked sales in a year.

Where to start

Most software and SaaS companies start on Growth. The Blueprint in month one tells us whether that's right for you.

Compare all plans

Questions

How do we get into AI shortlists?

AI tools build shortlists from comparison articles, review sites and clear product pages. We work on all three, starting with what they say about you now.

How long does SEO take to work?

Technical fixes often show within 4-8 weeks. Growth from new content and coverage usually starts to show in months 4-6.

Do you work with software and SaaS companies outside the UK?

Yes. We work with businesses in the UK, the US and worldwide, and US clients pay in dollars.

Talk to us about SEO for software and SaaS companies

Tell us about your business and where you'd like to be found.