SEO content and copywriting
Pages, guides and FAQs written for the people you want to reach, structured so search engines and AI tools can understand and quote them.
How we build a page that gets quoted
Every page follows the same idea: answer the question first, then give the detail. This is the outline we work from.
- 1
A heading that matches the search
Written the way people actually ask, not how the industry talks.
- 2
The answer, in two sentences
What search engines and AI tools lift into snippets and answers.
- 3
The detail, in clear sections
Headings that mirror the follow-up questions people ask next.
- 4
Prices, steps or comparisons
Specifics in a table or list, easy to scan and to quote.
- 5
Common questions
Short answers, with FAQ structured data where it fits.
- 6
Where to go next
Links to related pages and one clear next step.
Specific beats impressive
Most service pages describe the business. The best ones answer the customer.
Before
We are a leading, award-winning firm offering a comprehensive, client-focused conveyancing service with a personal touch.
After
Conveyancing from £850 plus VAT for most homes up to £500,000. It usually takes 8-12 weeks. Here's what's included, and what happens next.
An illustrative example. Real figures always come from you.
From idea to published page
Nothing goes live without your approval.
- 1
Research
The searches and questions behind the page
- 2
Brief
What it must answer, and for whom
- 3
Draft
Written by our team, with AI tools for research
- 4
Edit
Edited and fact-checked by a person
- 5
Approve
You review it and we make your changes
- 6
Publish
With titles, descriptions and internal links
New pages and refreshes
Content is most of the work after the first few months. Each plan includes a set number of pages every month, and we choose between new pages and refreshes based on what will move things most.
Refreshing a page that's slipping, with current prices, better answers and stronger links, is often worth as much as writing a new one.
What we report on
- Clicks and impressions per page
- Rankings for each target search
- Enquiries from content
- Pages quoted by AI tools
- Traffic change after refreshes
In your plan1 page a month on Foundation, 3 on Growth and 6 on Authority.
Compare plansQuestions
Do you use AI to write?
We use AI tools for research and first drafts, as most agencies now do. Every page is planned, edited and fact-checked by a person before it goes live.
Can we approve everything before it goes live?
Yes. Nothing is published without your approval. We send each page for review and make your changes before publishing.
Who writes the content?
Our team plans and writes every page, using AI tools for research and first drafts, with a person editing and fact-checking each one.
How many words should a page be?
As many as it takes to answer the question well, and no more. Some pages need 400 words, some guides need 2,000. We plan length around what people are looking for.
Get this as part of a plan
Fixed monthly prices, named deliverables and a report every month.