SEO for e-commerce brands

Shoppers search for products, compare prices and increasingly ask AI tools what to buy.

What your shoppers search for

And, more and more, what they ask ChatGPT, Gemini and Google's AI Mode.

  • best walking boots for wide feet
  • handmade mugs UK
  • gift ideas for coffee lovers
  • eco-friendly cleaning products

What we focus on

  • Category pages written for search
  • Product data and structured data
  • Buying guides and gift guides
  • Reviews

AI shopping answers draw on product data, reviews and comparison articles, so all three need attention.

Where to start

Most e-commerce brands start on Growth. The Blueprint in month one tells us whether that's right for you.

Compare all plans

Questions

Do category pages or product pages matter more?

For most shops, category pages bring in more search traffic. Product pages matter for specific searches and AI shopping answers.

How long does SEO take to work?

Technical fixes often show within 4-8 weeks. Growth from new content and coverage usually starts to show in months 4-6.

Do you work with e-commerce brands outside the UK?

Yes. We work with businesses in the UK, the US and worldwide, and US clients pay in dollars.

Talk to us about SEO for e-commerce brands

Tell us about your business and where you'd like to be found.