SEO for hotels and holiday lets

Guests search on Google, booking sites and now AI tools, and every direct booking saves you commission.

What your guests search for

And, more and more, what they ask ChatGPT, Gemini and Google's AI Mode.

  • dog-friendly cottage in the Cotswolds
  • boutique hotel with spa
  • hotels near the station
  • things to do this weekend

What we focus on

  • A complete Google Business Profile and reviews
  • Room, offer and package pages
  • Local guides that answer visitors' questions
  • Structured data for your property

Every booking that comes direct from search is one you don't pay an online travel agent commission on.

Where to start

Most hotels and holiday lets start on Growth. The Blueprint in month one tells us whether that's right for you.

Compare all plans

Questions

Can we compete with the booking sites?

On your own name and on local, specific searches, yes. Good local guides and a complete Google profile win bookings that would otherwise go through a booking site.

How long does SEO take to work?

Technical fixes often show within 4-8 weeks. Growth from new content and coverage usually starts to show in months 4-6.

Do you work with hotels and holiday lets outside the UK?

Yes. We work with businesses in the UK, the US and worldwide, and US clients pay in dollars.

Talk to us about SEO for hotels and holiday lets

Tell us about your business and where you'd like to be found.