SEO for opticians

Most eye care searches are local and urgent, and independents compete with national chains for the same spots in the map results.

What your patients search for

And, more and more, what they ask ChatGPT, Gemini and Google's AI Mode.

  • eye test near me
  • opticians open Saturday
  • glasses for computer work
  • contact lens check-up cost

What we focus on

  • A Google Business Profile for each practice
  • Pages for eye tests, OCT scans, contact lenses and children's eye care
  • Reviews and recent photos
  • Pages for the frame brands you stock

We keep clinical claims accurate and in line with professional standards, such as the GOC's in the UK.

Where to start

Most opticians start on Foundation. The Blueprint in month one tells us whether that's right for you.

Compare all plans

Foundation

11 spaces left

For local and professional firms with one location.

£950a month

3-month minimum, then monthly

  • Search Blueprint and 90-day plan in month one
  • 1 new or refreshed page a month
  • 25 keywords and 10 AI questions tracked
  • Google Business Profile and core listings
  • Monthly technical health check

Questions

Can an independent beat the big chains in search?

Often, locally. Chains rely on generic pages. An independent with a complete profile, strong reviews and detailed service pages can outrank them in the map results.

How long does SEO take to work?

Technical fixes often show within 4-8 weeks. Growth from new content and coverage usually starts to show in months 4-6.

Do you work with opticians outside the UK?

Yes. We work with businesses in the UK, the US and worldwide, and US clients pay in dollars.

Talk to us about SEO for opticians

Tell us about your business and where you'd like to be found.