Answer engine optimisation (AEO)
AEO shapes your content so search engines and AI tools can lift a clear answer from it, in featured snippets, AI Overviews, voice assistants and chat answers.
What it is
When someone asks a direct question, search engines and AI tools look for a page that answers it plainly. Pages that bury the answer under a long introduction get skipped, even when they rank.
AEO means finding the questions your customers ask, then answering each one clearly near the top of the right page, with the detail underneath. FAQ sections, comparison tables, prices and plain definitions all help.
What we do
- Research the questions customers ask before they buy
- Answer-first rewrites of your key pages
- FAQ sections, with FAQ structured data where it fits
- Tables, steps and definitions that are easy to quote
- Internal links that point each question to the best page
In your plan
Included in every plan, as part of the new and refreshed pages each month.
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What's the difference between AEO and GEO?
AEO is about shaping answers so they can be quoted. GEO is wider: how AI tools understand and recommend your business. In practice we treat them as one piece of work.
Does AEO matter if fewer people click?
Yes. Being the quoted answer puts your name in front of people even when they don't click, and the people who do click are usually further along.
Get this as part of a plan
Fixed monthly prices, named deliverables and a report every month.