Pricing
Three plans. Each one says what we'll deliver every month and how we'll measure it, and the price is fixed for a year.
For local and professional firms with one location.
£950a month
3-month minimum, then monthly
For growing businesses, B2B and e-commerce.
£1,950a month
3-month minimum, then monthly
For competitive markets, several locations or national reach.
£4,500a month
3-month minimum, then monthly
For several sites or countries, large online shops and national campaigns. We agree the deliverables with you, and they're fixed in the same way.
Talk to usNo setup fee. Prices fixed for 12 months. No VAT to add. Spaces show how many new clients we can take on each plan right now.
Month one of every plan is our £995 Search Blueprint, ending in a 90-day plan with named deliverables.
Every month we check what ChatGPT, Gemini, Perplexity, Claude and Google's AI Overviews say about you and your competitors.
Each plan lists what we deliver every month. Your report links to each piece of work.
Crawling, indexing, speed, structured data and errors, checked and fixed.
What we did, what changed, enquiries from search, and what's next, in plain English.
If we miss a deliverable in your plan, we make it up the next month or refund that part of the fee.
How the work changes over the months is set out in how our plans work.
| Foundation£950 a month | Growth£1,950 a month | Authority£4,500 a month | |
|---|---|---|---|
| Getting started | |||
| Search Blueprint and 90-day plan in month one | |||
| Setup fee | None | None | None |
| Content | |||
| New or refreshed pages a month | 1 | 3 | 6 |
| Pages written to answer questions directly, for AI tools and search | |||
| Conversion advice on key pages | - | Quarterly | Monthly |
| Technical | |||
| Technical SEO | Monthly health check | Monthly checks and fixes | Weekly checks and fixes |
| Structured data and consistent business facts across the web | |||
| Local and authority | |||
| Google Business Profile | 1 profile | 1 profile | Up to 5 locations |
| Listings and citations | Core listings | Core and industry listings | Full, per location |
| News releases on 500+ news sites | - | 1 a quarter | 1 a month |
| Outreach for links and mentions | - | - | Monthly |
| Tracking and reporting | |||
| Keywords tracked | 25 | 75 | 200 |
| AI questions tracked across ChatGPT, Gemini, Perplexity, Claude and AI Overviews | 10 | 30 | 75 |
| Reporting | Monthly report | Monthly report and call | Monthly report and call, quarterly strategy session |
| Quarterly review against the plan | |||
| Reply time | 2 working days | 1 working day | 1 working day |
| Terms | |||
| Monthly billing | 3-month minimum, then 30 days' notice | 3-month minimum, then 30 days' notice | 3-month minimum, then 30 days' notice |
| Annual billing | 12 months up front, 10% off | 12 months up front, 10% off | 12 months up front, 10% off |
Not ready for a plan?
£995one-off
The same review that starts every plan, on its own. It takes about two weeks and shows where you stand in search and AI answers, what's holding you back and what to do first.
If you start a plan within 30 days, the Blueprint counts as your first month's work and we take its cost off your first invoice.
Registered charities get 20% off any plan, and it combines with the annual discount. Switch on charity pricing at the top of this page and sign up online as normal. You add your charity number at checkout, and we check it on the public register afterwards.
So you know what you're buying before we talk. You can compare plans, see exactly what each one includes and come to us with a budget in mind.
Foundation suits a business with one location in a local market. Growth suits most businesses that compete regionally or nationally, sell online or sell to other businesses. Authority is for crowded markets, several locations or national campaigns. If you're not sure, start with a Search Blueprint and we'll recommend one.
Yes. Choose a plan and pay by card through Stripe. We'll email within one working day to book a kick-off call and ask for access to your site and analytics. If you'd rather talk first, get in touch.
Yes. Choose Annual to pay for 12 months in one go and save 10%. Annual plans renew each year unless you tell us at least 30 days before the renewal date, and you can switch to monthly billing at renewal.
Monthly plans have a three-month minimum: the first month is the Blueprint, and the main fixes take the next two. After that they run month to month, and you can stop with 30 days' notice. Annual plans cover 12 months.
We limit how many clients we take on each plan, so every client gets the time their plan promises. The numbers show how many places are open now.
Yes. You can move up at the start of any month, or down once the first three months are done.
Your price is fixed for 12 months from your start date. After that we review it once a year and give you 60 days' notice of any change.
We can't guarantee rankings or AI mentions, because Google and the AI companies decide what they show. We guarantee the deliverables: if we miss anything listed in your plan in a month, we make it up the next month or refund that part of the fee.
No. We're not VAT registered, so there's no VAT to add. If that changes, we'll tell UK clients in advance. Clients outside the UK aren't charged UK VAT.
Registered charities get 20% off any plan, and it combines with the annual discount. Switch on charity pricing, choose a plan and pay online as normal: you add your charity number at checkout. We check it on the public register afterwards, and if we can't confirm it we'll offer you the standard price or a full refund.
Access to your website, Google Search Console, Google Analytics and Google Business Profile, and someone who can approve new pages. We'll set up anything that isn't in place yet.
All the main ones, including WordPress, Squarespace, Wix, Webflow and the main e-commerce platforms, plus sites built from scratch.
Tell us about your business and where you'd like to be found, and we'll recommend a plan or suggest starting with a Blueprint.