How our plans work
SEO for Google and AI answers
AI tools now answer many of the questions people used to search for, and they recommend a few businesses by name. We work to make yours one of them, on top of the traditional SEO those tools depend on.
Why we start with AI search
When Google shows an AI summary, people click a result about half as often. ChatGPT, Gemini, Perplexity and Claude go further: they give one answer and name a few businesses. If you're not in that answer, you're not in the running.
Those tools don't invent their sources. They search the web, mostly through Google's and Bing's indexes, and favour pages that already rank, answer the question clearly and are backed up by other sites.
So traditional SEO still matters: technical health, clear structure, internal links, the right keywords, and links and mentions from trusted sites. It's the base AI search is built on. We do all of it, with AI search the first thing we check and the first thing we report.
How people search now
of searches end in a click on a result when Google shows an AI summary, against 15% without one.
Pew Research Center, July 2025What search and AI answers draw on
Search engines and AI tools build their results from what's published about you across the web, and they favour sources that are clear, consistent and trusted. Every plan works on each of the places they look.
Your website
Pages that answer real questions directly, with the structure and structured data that tell search engines who you are.
Coverage on other sites
News articles, links and mentions on trusted sites, which AI tools often cite. Digital PR
Reviews and listings
Your Google Business Profile, directory listings and reviews, kept accurate and consistent.
Technical health
A site search engines can crawl, understand and load quickly. Technical SEO
What happens in your plan
The balance moves from technical work to content and authority as the foundations are fixed. The number of pages, keywords and AI questions depends on your plan.
- Month 1
Blueprint and quick fixes
We review your site, check what AI tools say about you, fix your tracking and ship the quick technical wins. You get a 90-day plan.
- Technical crawl and a fixes list
- Keyword and competitor map
- AI visibility baseline across five tools
- Analytics, Search Console and conversion tracking checked
- 90-day plan with named deliverables
- Months 2-3
Foundations
Most of the technical list fixed, your business facts made consistent everywhere, and your most important pages rewritten to answer questions directly.
- Main technical fixes
- Structured data
- Consistent facts across your site, profiles and listings
- Key pages rewritten answer-first
- Months 4-6
Content and authority
New pages for the searches and questions you should be showing up for, plus the coverage and links that make search engines and AI tools trust you.
- New pages for priority searches and questions
- News releases (Growth and Authority)
- Outreach for links and mentions (Authority)
- Internal linking
- Month 7 on
Grow and protect
New topics, refreshes for pages that slip, more coverage and better conversion, with technical checks running in the background.
- New topics and pages
- Refreshes for pages that slip
- Conversion improvements
- Quarterly review and a new plan
What we measure
We agree the measures in month one, then report on the same ones every month.
Enquiries and sales
Calls, forms and sales from search and AI tools, from your conversion tracking. The number that matters most.
AI visibility
How often ChatGPT, Gemini, Perplexity, Claude and AI Overviews mention or recommend you across an agreed set of questions.
Clicks and impressions
From Google Search Console and Bing Webmaster Tools, against last month and last year.
Keyword positions
Movement on an agreed set of keywords that people actually search for.
Technical health
Indexing, speed, errors and structured data, checked every month.
Work delivered
Every page, fix, listing and piece of coverage, each with a link.
Your monthly report
A short written report each month, in plain English, with a call on Growth and Authority. Every report covers:
- What we did, with a link to each page, fix, listing and piece of coverage
- Clicks and impressions from Google and Bing, against last month and last year
- Enquiries, calls and sales from search
- Movement on your agreed keywords
- How AI tools describe and recommend you, and which ones
- Next month's deliverables
What we won't do
- Buy links or use link networks
- Promise rankings or AI mentions
- Publish mass-produced or thin pages
- Tie you in beyond the first three months of a monthly plan
Questions
What is AI search optimisation, or GEO?
GEO stands for generative engine optimisation, and you'll also see it called AEO, answer engine optimisation. It's the work of getting your business described accurately, and recommended, in answers from AI tools such as ChatGPT, Gemini, Perplexity, Claude and Google's AI Overviews.
Much of it overlaps with good SEO: clear pages that answer real questions, consistent facts about you across the web, and coverage on sites those tools trust.
Is traditional SEO still worth doing?
Yes. Google still sends most website traffic, and AI tools draw on the same signals: pages that rank, clear structure, and links and mentions from trusted sites. Good SEO is what gets you into AI answers in the first place.
Do you guarantee rankings or AI mentions?
No. Google and the AI companies decide what they show, and no one outside them can promise a result. We guarantee the deliverables in your plan, and report every month on what changed.
Why don't you buy links?
Google's spam policies name buying links for ranking purposes as link spam. Bought links are often ignored, sometimes penalised, and rarely come from sites AI tools trust. We earn links instead. Read why.
How long before we see results?
Technical fixes often show within 4-8 weeks. Growth from new content and coverage usually starts to show in months 4-6. We agree what to measure in month one.
How much does it cost?
Plans start at £950 a month ($1,250), with 10% off if you pay for a year up front. See plans and pricing.
Do you need access to our analytics?
Yes: read access to Google Analytics, Search Console and your Google Business Profile, plus access to your website. If they're not set up, we set them up in month one.
Do you work with businesses outside the UK?
Yes. We're based in the UK and work with businesses and organisations in the US and worldwide. US clients pay in dollars.
Pick a plan, or start with a Blueprint
Every plan has a fixed price and a list of what we deliver each month.